A College Professor Wants to Know If the University Students

question 1

Multiple Choice

A college professor wants to know if the university students in the Unites States will find the new textbook that he has authored to be interesting and useful. He chooses all marketing majors at the school he teaches as his sample. He believes that this group of students will be representative of the university student population in the United States. In this scenario, the professor is most likely using:

• A) census sampling.
• B) area sampling.
• C) judgment sampling.
• D) quota sampling.
• E) cluster sampling.

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