A College Professor Wants to Know If the University Students

question 1

Multiple Choice

A college professor wants to know if the university students in the Unites States will find the new textbook that he has authored to be interesting and useful. He chooses all marketing majors at the school he teaches as his sample. He believes that this group of students will be representative of the university student population in the United States. In this scenario, the professor is most likely using:

• A) census sampling.
• B) area sampling.
• C) judgment sampling.
• D) quota sampling.
• E) cluster sampling.

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Definitions:

Convergence

The process or state of different elements coming together or merging towards a unified or common point.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of the different angles in which each eye views the world.

Basilar Membrane

A critical structure in the inner ear, part of the cochlea, that plays a key role in sound perception by vibrating in response to different frequencies.

Audition

The process of hearing or the ability to hear.