Which of the Following Is True of Quantitative Research

question 1

Multiple Choice

Which of the following is True of quantitative research?

• A) It enables researchers and clients to get closer to their customers and potential customers than does qualitative research.
• B) It uses formal questions and predetermined response options in questionnaires administered to large numbers of respondents.
• C) Quantitative analysis techniques cannot be applied to qualitative data.
• D) It can be superior for studying topics that involve complex psychological motivations.
• E) Quantitative researchers usually collect detailed data from relatively small samples, which limit a researcher's ability to generalize quantitative data to the population.

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