An Antihistamine Will

question 53

Multiple Choice

An antihistamine will

• A)bind to histamine receptors on target organs.
• B)reverse spasms of respiratory smooth muscles.
• C)block synthesis of leukotrienes.
• D)inhibit the activity of lymphocytes.

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Definitions:

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.