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Ajax predicts that if a customer pays on the first sale, it is assured that it is a reliable customer.As such, it expects that customer to generate a net profit of $350 per year for 12 years.Ajax calculates present value with a 15% rate of return.There is a 90% probability that Ajax will secure a reliable customer.However, if the customer defaults, Ajax will have to incur a loss of $500.Determine the expected benefit if credit is granted.
Competitive One-Way Dialogues
Communication strategies focused on delivering a message to the audience without expecting a response, used in competitive settings.
Corporate Social Responsibility
A management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
Brand Loyalty
A consumer's consistent preference for one brand over all others, often expressed through repeated purchases.
Social Issues
Problems that influence a considerable number of individuals within a society, often recognized by the society as needing public attention and governmental intervention.
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