The Warren Company is considering investing in two alternative projects: 
What is the accounting rate of return for Project 2?
Definitions:
Shadow
An area of darkness created when an object blocks light from reaching a surface behind it.
To-Be-Attended-To
Refers to information or stimuli that require focus and cognitive processing in a given scenario.
Priming Effects
The influence that a prior stimulus exerts on subsequent cognitive processes, enhancing or inhibiting the response to a subsequent stimulus.
Knowledge-Driven
Pertains to processes or approaches informed or guided by accumulated knowledge or data.
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