As More of a Good Is Consumed, Its Marginal Utility

question 105

Multiple Choice

As more of a good is consumed, its marginal utility ________ and its total utility ________.

• A) rises; rises
• B) rises; falls
• C) falls; rises
• D) falls; falls

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Definitions:

Negative Punishment

A behavior modification technique where a desirable stimulus is removed after a particular behavior, with the aim of decreasing that behavior.

Negative Reinforcement

A behavior modification technique where the removal of an unfavorable outcome or stimulus strengthens or increases the likelihood of a specific response or behavior.

Variable-Interval Schedule

A reinforcement schedule in which the behavior is reinforced after an unpredictable amount of time has passed, creating a steady, consistent response rate.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behaviorist research and theories.