Which of the Following Is True of "What If?" Analysis

question 4

Multiple Choice

Which of the following is true of "What if?" analysis?

• A) A well-designed spreadsheet facilitates "What if?" analysis.
• B) It is not very useful when working with non mathematical models.
• C) "What if?" analysis is an efficient optimization technique.
• D) "What if?" analysis is useful in creating a well-defined problem statement.

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Definitions:

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.

Integrated Marketing Communications

A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.

Marketing Dashboards

Tools that aggregate and display key marketing metrics and KPIs to monitor performance and support decision-making.

Sales

The activities related to selling or the amount of goods or services sold in a given time period.