Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 3

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. If the company is very concerned about going over the $200,000 budget, which cell value should change and how should it change?

• A) D13, increase
• B) D13, decrease
• C) D14, increase
• D) D14, decrease

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Definitions:

Ethics Competency

Refers to the ability to understand, evaluate, and apply ethical principles and standards to decision-making in the workplace.

Insider Trading

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Alcohol Addiction

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, despite negative consequences.

Effectiveness of Punishment

the degree to which punitive measures achieve the desired outcome of deterring undesirable behaviors or enforcing compliance.