A convenience store chain is considering opening a new store at one of four locations. They have developed the following multi-criteria scoring model for this problem. What formulas must be placed in cells C13:F16 to compute the weighted scores for use in generating a Weighted Score radar chart?
Definitions:
Cross-price Elasticity
A measure of how the quantity demanded of one good responds to a change in the price of another good, represented as a ratio.
Complements
Goods or services that are used together, where the consumption of one enhances the use or value of the other.
Inferior Goods
Goods for which demand decreases as consumer income rises, opposite to normal goods.
Normal Goods
Goods for which demand increases as consumer income rises, and decreases as consumer income falls.
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