One Way of Testing Your Moral Imagination Is to Use

question 12

True/False

One way of testing your moral imagination is to use the Wall Street Journal test.

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Definitions:

New-Product Strategies

The plans and approaches a business undertakes to bring new products to the market effectively.

Product Diversification

A strategy employed by companies to increase profitability and achieve growth by adding new products or entering into different markets that differ from the existing lineup.

Brand Extension

The strategy of using an established brand name to launch a new or modified product in a different category.

Bic Brand Name

A well-known brand that specializes in making disposable consumer products such as lighters, razors, and pens.