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What Is an Organization Performing When It Asks Questions Such

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What is an organization performing when it asks questions such as "which customers are at risk of leaving"?


Definitions:

Learned Helplessness

A state where an individual experiences feelings of helplessness, resulting from experiencing trauma or continuous lack of success.

Heuristics

Mental shortcuts that allow individuals to quickly select and apply schemas to new or ambiguous situations.

Schema Selection

The process of choosing relevant frameworks or cognitive structures from one's memory in order to interpret and understand new information.

Schemas

Mental structures that an individual uses to organize knowledge and guide cognitive processes and behavior.

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