Which of the Following Operational CRM Technologies Does the Marketing

question 18

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact centre, Web-based self-service, call scripting
• B) Contact centre, cross-selling and up-selling, Web-based self-service
• C) List generator, opportunity management, cross-selling and upselling
• D) List generator, campaign management, cross-selling and upselling

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Definitions:

Proactive Interference

The phenomenon where older memories interfere with the recall of newer memories.

Retention

The ability to keep or hold onto something, such as information or substances, within a system or body.

Long-Term Memory Formation

The process of transferring information from short-term to long-term memory, involving consolidation and the strengthening of neural connections.

Structural Changes

Alterations in the physical or organizational structure of something, often referring to the brain or other bodily organs.