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What Occurs When a Website Can Know Enough About a Person's

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


Definitions:

Quid Pro Quo

A Latin term meaning "something for something," referring to a mutual agreement where something is given in return for something else.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.

Preparedness Hypothesis

The theory that suggests humans are more rapidly and persistently conditioned to stimuli perceived as evolutionary threats compared to neutral stimuli.

Contraprepared

A psychological term suggesting that through evolution, organisms are predisposed to learn certain associations more easily than others and to find some types of learning difficult or impossible.

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