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The large toy manufacturer described in the book was unable to fulfill any of its Web orders less than a week before Christmas because:
Competitive Advantage
The attribute that allows an organization to outperform its rivals, gained through offering greater value to consumers or operating more efficiently.
Annual Business Plan
A yearly roadmap outlining business objectives, strategies, and actions to be undertaken to achieve the company’s goals.
Long-Range Marketing Plan
A strategic framework that outlines marketing objectives and strategies over an extended period, usually spanning several years, to achieve long-term business goals.
Synergy Analysis
The process of examining the potential benefits and efficiencies that may be achieved by combining two or more elements, such as companies, products, or services.
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