What Is a Pop-Up Ad

question 1

Multiple Choice

What is a pop-up ad?

• A) A small Web page containing an advertisement that appears on the Web page outside of the current website loaded in the Web browser
• B) A form of ad that users do not see until they close the current Web browser screen
• C) A program that allows businesses to generate commissions or royalties from an Internet site
• D) Provides products that are specific to trading partners in a given industry

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Definitions:

Media Richness

A theory that evaluates different communication media by their ability to reproduce the information sent over them, affecting how effectively they convey complex messages.

Self-disclosure

The act of revealing personal information about oneself to others, which can help in building trust and relationships.

Acoustic

Pertaining to sound, its generation, transmission, and effects.

Visual

Relating to seeing or sight, involving the use of visual aids or the ability to see or be seen.