What Is Mass Customization

question 157

Multiple Choice

What is mass customization?

• A) A box running across a Web page that is often used to contain advertisements
• B) A program that allows businesses to generate commissions or referral fees from an Internet site
• C) A technique that induces websites or users to pass on a marketing message to other websites or users
• D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

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Definitions:

Social Learning

A theory that suggests people can learn new behaviors and attitudes through observation, imitation, and modeling from others.

Physiological Processes

The normal functions and activities of living organisms and their parts, including all physical and chemical processes.

Mental Activities

Tasks or operations involving cognitive functions such as thinking, reasoning, problem-solving, and remembering.

Conscious Processes

Mental activities of which an individual has awareness, involving perception, reasoning, and decision-making.