What Is a Count of the Number of People Who

question 71

Multiple Choice

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

• A) Interactivity
• B) Clickstream data
• C) Mobile commerce
• D) Click-through

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Definitions:

Morphemes

The smallest grammatical unit in a language. A morpheme is not necessarily the same as a word. It may or may not stand alone, but it contributes meaning to a word.

Phonemes

The basic and distinct units of sound in a specified language that distinguish one word from another.

Semantics

The branch of linguistics and logic concerned with meaning, including the study of signs, symbols, language, and their significant content.

Psycholinguistics

The study of how language is acquired, produced, and used and how the sounds and symbols of language are translated into meaning.