What Is an E-Shop

question 98

Multiple Choice

What is an e-shop?

• A) Interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities
• B) Version of a retail store where customers can shop at any hour of the day without leaving their home or office
• C) Serves as a gateway through which a visitor can access other e-shops
• D) None of these

---

Definitions:

Awareness

The level of consumer knowledge about a product, brand, or issue, which is crucial for marketing and communication strategies.

Interest

The cost of borrowing money, typically defined as a percentage of the principal amount that is charged by lenders to borrowers for the use of the funds.

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.

Integrated Marketing Communications

A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.