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The BATNA Can Be Thought of as a Party's Resistance

question 104

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The BATNA can be thought of as a party's resistance point or the point at which they would prefer to walk away from negotiations rather than take the terms the other party is offering.


Definitions:

Revealing

The act of making known or disclosing information that was previously unknown or hidden.

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A technology solution that automates key sales processes, enhancing the efficiency and effectiveness of a sales team.

Customer Follow-Up

The practice of making subsequent contacts with customers after a sale, aiming to ensure satisfaction, gather feedback, or encourage repeat business.

Virtual Office

A venue (home, vehicle, hotel room, or even local coffee shop) where salespeople are able to conduct business with the help of technology.

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