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What Is a Positioning Statement? Explain Its Purpose

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What is a positioning statement? Explain its purpose.


Definitions:

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, designed to gauge the attitude or response of a subject towards a set of criteria, using a linear scale.

Reliability

The degree to which an assessment tool produces stable and consistent results over multiple administrations or applications under the same conditions.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

100% Reliable

An absolute level of dependability and consistency in performance or outcome that is often considered unachievable in practice.

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