Examlex
The first task of most persuasive messages is to
Happiness
A state of well-being and contentment characterized by emotional, psychological, and/or physical fulfillment.
Categorical Imperative
A foundational concept in Kantian ethics that dictates an action is morally required if it is based on a principle that a person would want all others to follow universally.
Universalize
In ethics, the principle of applying a moral judgment or rule to all similar circumstances without exception.
Morally Permissible
Actions that are considered acceptable within the confines of moral or ethical reasoning, often contextual and variable.
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