Examlex
What are the benefits and drawbacks of mass sales messages?
Evaluating
The process of making judgments about the value, performance, or quality of a product, service, or outcome.
Personal Selling Process
The series of steps salespeople follow when selling a product or service, including prospecting, approaching, presenting, handling objections, closing, and follow-up.
Preapproach
In the personal selling process, occurs prior to meeting the customer for the first time and extends the qualification of leads procedure; in this step, the salesperson conducts additional research and develops plans for meeting with the customer.
Optimist
An individual who habitually looks on the more favorable side of events or conditions and expects the most favorable outcome.
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