Describe the Process of Developing a Message That Makes a Claim

question 60

Essay

Describe the process of developing a message that makes a claim.

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Definitions:

Principal

The original sum of money borrowed or invested, excluding any interest or dividend.

Agent

An individual or entity authorized to act on behalf of another in financial or legal matters.

Shareholder

An individual or entity that owns shares in a corporation, thus holding a portion of the corporation's equity.

Triple Bottom Line

A framework or theory that recommends that companies commit to focusing on social and environmental concerns just as they do on profits, encapsulating people, planet, and profit.