According to the Coca-Cola Social Media Guidelines,when Employees Promote the Brand

question 37

Multiple Choice

According to the Coca-Cola social media guidelines,when employees promote the brand online they should

• A) disclose that they work for the company.
• B) pose as satisfied customers.
• C) offer promotional discounts.
• D) notify the marketing department.
• E) avoid engaging directly with consumers.

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Definitions:

George Simmel

A German sociologist, philosopher, and critic known for his work on the philosophy of money, social structure theory, and the study of metropolitan life.

Conspicuous Consumption

The purchase of goods or services for the purpose of displaying one's wealth or social status, rather than for practical necessity.

Patriarchy

A societal structure where males predominantly possess the main authority, dominate political leadership positions, have the upper hand in moral guidance, enjoy societal advantages, and control property rights.

Feminism

A movement and ideology that advocates for women's rights and equality between genders, challenging patriarchal norms and structures.