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Organizations in present-oriented societies are less likely to develop clear long-term strategies and business plans.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used by businesses to market their products effectively.
Profitability
A financial metric indicating the extent to which a company or a business generates profit compared to its revenue and expenses.
Marketing Mix
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. It typically includes four Ps: Product, Price, Place, and Promotion.
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