Imagine That You Are Hired at a Public Relations Firm

question 1

Essay

Imagine that you are hired at a public relations firm to spread the message that Sour Patch Kids are a healthy alternative to vegetables.Using your knowledge of the principles of familiarity,how might you go about convincing people that this is true?

---

Definitions:

Unrealized Gains

Unrealized gains are increases in the value of investments or assets that have not yet been sold or converted into cash.

Trading Securities

Financial instruments held by a firm for the purpose of resale within a short period to generate income on short-term price differences.

Income Statement

A financial statement that shows a company's revenues and expenses over a specified period, leading to its net profit or loss.

Interest Dates

The specific dates on which interest payments on a debt or investment are made to bondholders or lenders.