Examlex
Differentiate between the concepts of being,being-in-becoming,and doing.
Buying Decision Process
A series of steps a consumer goes through before, during, and after purchasing a product or service.
Prospective Buyer
A potential customer who has shown interest in a company's product or service and is considered likely to make a purchase.
FAB Selling Technique
A sales strategy emphasizing the Features, Advantages, and Benefits of a product or service to persuade potential customers.
Regular Cola
A standard, traditional flavor of cola beverage, not characterized by any unique or distinguishing ingredient adaptations.
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