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Create a policy implication that can be derived from the theories and scientific findings of this chapter.
Differentiated Products
Goods or services that are distinct from those offered by competitors, making them non-identical and typically appealing to different consumer preferences.
Contestable Market
A market where entry and exit are costless enough that companies face potential competition, leading to competitive pricing and behavior as if the market were competitive, even if it’s dominated by a few firms.
Market Entry
The strategy or process by which a company enters a new market.
Market Exit
The process of a company stopping its business operations or leaving a market, often due to unprofitability or strategic realignment.
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