Kaylin Graduated from College in June

question 79

Essay

Kaylin graduated from college in June.For the last three years she successfully ran a small part-time business while attending school.Her business arranged for the delivery of personalized birthday cakes and other gifts to students in her school.Since many of these students were from different states or countries,this service provided a way for their family and friends back home to celebrate the occasion.Kaylin used social media like Facebook and Twitter to remind potential customers of upcoming birthdays and other gift-giving occasions,like holidays or campus events (care package for mid-term exams,picnic packs to celebrate the arrival of spring after a snowy winter,etc. ).Describe some of the communication issues that Kaylin might have faced while running her college business.

Identify cultural differences in business correspondence and their impact.

Understand the application and importance of maintaining a professional tone and utilizing plain language in business correspondence.

Understand the most effective types of communication for different audiences and purposes.

Recognize the impact of clichés on the tone and effectiveness of writing.

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Definitions:

Time Lag

The delay between the initiation of an action or process and its effect or outcome.

Social Shopping

The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.

Viral Marketing

A marketing strategy that encourages individuals to share a marketing message to others, creating a potential for exponential growth in the message's exposure and influence.

Product Reviews

Evaluations or assessments of a product's performance, quality, or suitability, often written by consumers or professional critics.