Emphasizing How Your Product or Service Meets Your Audience's Needs

question 51

Multiple Choice

Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?

• A)Grabbing your audience's attention
• B)Creating a sense of desire in your audience
• C)Making it easy for the audience to act
• D)Building your audience's interest
• E)Letting your audience know how to respond

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Definitions:

Monthly Dollar Sales

The total value of all sales in monetary terms for a specific month.

Variable Expenses

Costs that change in proportion to the activity of a business, such as sales volume, production levels, or inventory.

Fixed Expenses

Costs that do not change with the level of production or sales activities over a short period.

Break-Even Point

The level of sales at which total revenues equal total costs, resulting in zero profit.