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Sales messages typically use persuasion to influence and motivate the audience.
National Culture
The set of shared values, beliefs, customs, practices, and social behaviors that characterize the people of a specific country or nation.
Contextual Power
The influence or control one has within a specific context, often affecting the outcome of decisions and interactions.
Authority
The authority or control given to a person or body to make choices, issue commands, and ensure compliance.
Legitimacy
The quality of being justified, acceptable, or in accordance with recognized principles or standards.
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