Based on Fogg's Behavior Model,how Can Social Media Be Used

question 69

Essay

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

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Definitions:

Annual Depreciation

The method of allocating the cost of a tangible asset over its useful life on a yearly basis.

Cost of Debt

The effective rate that a company pays on its total debt, reflecting the expense of borrowing funds.

Straight-Line Depreciation

A method of allocating an asset's cost evenly across its useful life.

After-Tax Annual Lease Payment

The amount of money paid every year for a lease after accounting for taxes.