Your Firm Is Considering a Project with a Five-Year Life

question 29

Multiple Choice

Your firm is considering a project with a five-year life and an initial cost of $120,000. The discount rate for the project is 12%. The firm expects to sell 2,100 units a year. The cash flow per unit is $20. The firm will have the option to abandon this project after three years at which time it expects it could sell the project for $50,000. At what level of sales should the firm be willing to abandon this project?

• A) 420 units
• B) 1,041 units
• C) 1,479 units
• D) 1,618 units
• E) 2,500 units

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Definitions:

Product

An item or service created through a process and offered in the market to satisfy a specific need or want.

Opinion

A belief or judgment formed about something, not necessarily based on fact or knowledge.

Customer Benefit

The perceived value or advantage that a consumer gains from using a product or service.

Shock Approach

A strategy in marketing or communication that uses surprising or startling information to capture attention and provoke a response.