Based on Strategy Highlight 9

question 94

Multiple Choice

Based on Strategy Highlight 9.1,Kraft's hostile takeover of Cadbury was mainly motivated by Kraft's desire for _____.

• A) Increased differentiation
• B) Access to new markets and distribution channels
• C) Reduction in competitive intensity
• D) Lower costs

---

Definitions:

Vicious Cycle

A sequence of reciprocal cause and effect in which two or more elements exacerbate each other, leading to a worsening scenario.

Self-Fulfilling Prophecy

The tendency for a prediction to actually occur once it is believed; for example, when a victim believes that prejudice against him or her is true, then fulfills these negative expectations.

Tendency

An inclination or predisposition to think, behave, or proceed in a particular way.

Self-Esteem

The perception and evaluation of one's own worth, capabilities, and overall self-respect.