Although Google Is Active in Many Different Businesses,more Than 95

question 22

True/False

Although Google is active in many different businesses,more than 95 percent of its revenues come from online advertising.Therefore,Google can be considered a firm pursuing a related-linked strategy.

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Definitions:

Test-Retest

A method of measuring the reliability of a test by administering the same test to the same subjects at two points in time and comparing the results.

Internal Consistency

A measure of the reliability of a test or scale, indicating how closely related a set of items are as a group.

Cronbach's Alpha

A measure used in statistics to assess the reliability, or internal consistency, of a set of scale or test items.

Scoring Consistency

The degree to which the scoring of assessments or measurements remains consistent across different times or evaluators.