When a Firm Like GE Has Few If Any Linkages

question 13

Multiple Choice

When a firm like GE has few if any linkages among its businesses,it is pursuing a(n) ________ diversification strategy.

• A) Slightly-related
• B) Comprehensive
• C) Broad-based
• D) Unrelated

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Definitions:

Specialty Products

Products or services that are unique, high-value, and sought after by consumers willing to make a special effort to obtain them.

Raw Materials

The basic, unprocessed inputs used in the manufacturing of goods, ranging from metals and oils to grains and textiles.

Accessory Equipment

Non-major or auxiliary tools, appliances, or devices that support the main operations of a business or process.

Component Parts

Individual parts or pieces that are used in the manufacturing of a product, often needing assembly or integration into the final product.