Disruptive Innovations Such as the $200 Netbook Computer Do All

question 5

Multiple Choice

Disruptive innovations such as the $200 netbook computer do all of the following EXCEPT:

• A) Target existing markets.
• B) Incorporate new technology.
• C) Introduce a radical idea and create a new industry.
• D) Attack the market from the "bottom up."

Know how to allocate budget effectively in social media plans, including investments in tools, people, consulting fees, and research.

Develop an ability to evaluate social media content effectiveness through audience reactions, feedback, and actions.

Understand the importance and process of adjusting social media strategies based on insights and measurements.

Describe the AMEC framework and its relevance to evaluating social media initiatives.

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Definitions:

Salmon

A species of fish commonly found in the Atlantic and Pacific Oceans, known for its pink to orange flesh.

Smoot-Hawley Tariff

A set of protectionist tariffs enacted in 1930 in the United States, which raised import duties on thousands of goods, contributing to the severity and duration of the Great Depression.

Dumping

The practice of a company selling a product in a foreign market at a price lower than its cost of production or lower than the price in its domestic market.

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors, leading to more efficient international trade.