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When pursing a differentiation strategy,the focus of competition is to add unique features in order to create a level of value creation that competitors cannot easily imitate.
Benjamin Barber
Benjamin Barber was a political theorist known for his work on democracy and civil society, including the influential book "Jihad vs. McWorld."
Anthony Giddens
A contemporary sociologist known for his theory of structuration, which seeks to explain the dynamic relationship between individuals and society.
Ulrich Beck
A German sociologist best known for his theory of "risk society," highlighting the ways modern society deals with risks and uncertainties.
Zygmunt Bauman
A sociologist known for his analyses of modernity, postmodernity, and the societal impacts of globalization, consumerism, and ethics.
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