In 2010,Levi Strauss & Co Introduced a New Line of Jeans

question 77

Multiple Choice

In 2010,Levi Strauss & Co introduced a new line of jeans called Levi's Curve ID.Levi's launched this product based on research that found that 80 percent of women fall into three distinct body shapes.Customers can now go to Levi's website and use a product configurator in order to determine their "Curve ID" and purchase jeans most appropriate for their body type.Levi's is using what tool to improve their strategic position?

• A) A product differentiation strategy with complements as a value driver.
• B) A product differentiation strategy with customization as a value driver.
• C) A focused cost leadership with economies of scale as a cost driver.
• D) A focused cost leadership with economies of learning as a cost driver.

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Definitions:

Fatuous Love

A type of love characterized by passion and commitment but lacking in intimacy, often short-lived and not deeply rooted.

Closeness

The feeling of emotional intimacy and connection with someone, manifesting in strong bonds and relationships.

Companionate Love

A form of love that is marked by deep affection, friendship, and emotional intimacy, often found in long-term relationships where passion may have subsided but strong bonds remain.

Strong Friendship

A deep and enduring relationship of mutual affection, trust, and support between two individuals.