When a Firm Evaluates Its Performance Utilizing Metrics Such as the Balanced-Scorecard

question 72

True/False

When a firm evaluates its performance utilizing metrics such as the balanced-scorecard approach or accounting measurements,it should interpret the results relative to its competitors,not against its own past performance.

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Definitions:

Fixed-ratio Schedule

A reinforcement strategy in operant conditioning where a response is rewarded only after a specified number of correct responses.

Fixed-interval Schedule

A type of reinforcement schedule in operant conditioning where rewards are delivered at fixed intervals of time, as long as the correct response is made.

Secondary Reinforcers

Conditioned stimuli that acquire reinforcement value through their association with primary reinforcers.

Conditioned Reinforcers

Stimuli or rewards that have become reinforcing by being paired with another reinforcer, sometimes called secondary reinforcers.