An Important Feature of the Triple-Bottom-Line Approach to Creating a Firm's

question 40

True/False

An important feature of the triple-bottom-line approach to creating a firm's competitive advantage is that it increases the chances that the strategy chosen will be sustainable.

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Definitions:

Facial-Feedback Hypothesis

The idea that facial expressions can influence emotion as well as reflect them, suggesting the act of smiling can make one feel happier.

Cannon-Bard Theory

A theory of emotion that argues that physiological arousal and emotional experience occur simultaneously.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more conflicting beliefs, ideas, or values at the same time.

Frustration/Aggression

A theory suggesting that aggression is the result of blocking, or frustration, of certain behaviors or goals.