When a Firm Possesses Resources and Capabilities That Are Valuable,but

question 17

Multiple Choice

When a firm possesses resources and capabilities that are valuable,but not rare then it has a:

• A) Competitive disadvantage
• B) Competitive parity
• C) Temporary competitive advantage
• D) Resource immobility

---

Definitions:

Multibranding

A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.

Mixed Branding

A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.

U.S. Food and Drug Administration

A federal agency of the United States Department of Health and Human Services, responsible for protecting public health by ensuring the safety and efficacy of drugs, biological products, and medical devices.