Under the Value Chain Perspective,managers Evaluate a Firm's System of Activities

question 99

Multiple Choice

Under the value chain perspective,managers evaluate a firm's system of activities in order to:

• A) Identify how competitive advantage flows from the inputs to outputs of the firm's distinct activities.
• B) Determine how much value the firm has in the minds of shareholders.
• C) Ensure that support activities add direct value to the firm.
• D) Strategize whether it would be a competitive strength to integrate backward or forward.

Comprehend the role of transactional functions performed by intermediaries.

Understand the facilitating functions within the distribution process.

Identify the types of intermediaries and their roles within marketing channels.

Recognize how marketing channels enhance product or service appeal to buyers.