Google's Fixed Assets,including Its Headquarters ("The Googleplex")and Server Farms Are

question 12

Multiple Choice

Google's fixed assets,including its headquarters ("The Googleplex") and server farms are valued at $5 billion while the Google brand is valued at over $100 billion.Apple's physical attributes are valued at $2 billion while its brand is valued at over $63 billion.What can be derived from this?

• A) Physical attributes are not effective resources in the quest for competitive advantage.
• B) Intangible assets, while invisible, contribute more to competitive advantage than do tangible assets.
• C) There is a high degree of resource mobility in this strategic group.
• D) Google will have a sustained competitive advantage over Apple.

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Definitions:

Categorical Imperative

A central philosophical concept in the ethics of Immanuel Kant, referring to an absolute, universal moral law.

Means To An End

A method or action used solely to achieve a specific goal, without considering the process as valuable in itself.

Distributive Justice

The perceived fairness of how resources, rewards, and burdens are distributed within a society or group, contributing to social stability and equity.

Fairness

The quality of making judgments that are free from discrimination or favoritism, ensuring equal treatment for all.