Strategy Highlight 4

question 53

Multiple Choice

Strategy Highlight 4.2 discusses how IBM was able to rebound because CEO Lou Gerstner refocused the company on satisfying market needs through IT services as opposed to mainframe and mini-computers.This strategic highlight shows that IBM's current success is partially based on:

• A) Creating a new strategic fit for IBM through the utilization of static capabilities.
• B) Utilizing the resources of the mainframe hardware business.
• C) Creating a new strategic fit for IBM through the utilization of dynamic capabilities.
• D) The power of its brand equity.

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Definitions:

Delphi Technique

A forecasting method involving a panel of experts who anonymously answer questionnaires in multiple rounds, with the responses used to refine the next round of questions.

HR Demand

The projected need for human resources in an organization, based on future business activities and strategies.

Human Resource Forecasting

The process of estimating the future human resource needs of an organization, including the number and types of employees required.

Regression Analysis

A statistical method used to determine the strength and character of the relationship between one dependent variable and one or more independent variables.