Functional Managers Have the Ability to Come Up with Strategic

question 37

Multiple Choice

Functional managers have the ability to come up with strategic initiatives that may influence the direction of the company.The reason for this is?

• A) Since they are responsible for executing a business strategy, how they do it impacts what actually happens.
• B) They are closer to products, services, and customers.
• C) Since strategic planning is a bottom-up process, they are responsible for developing the scenarios looked at.
• D) They have a better understanding of what the company's capabilities are and can discern new opportunities that match.

---

Definitions:

Mass Customization

A strategy that allows consumers to personalize specific aspects of a product while still producing it in large volumes, combining the benefits of mass production with individual customization.

Online Shopping

The act of purchasing products or services over the Internet, allowing consumers to buy goods from the comfort of their own homes.

Value Cocreation

A business strategy that emphasizes the collaboration between companies and customers to produce mutual value.

Production Processes

The methods and sequences of operations used by manufacturers to produce goods, involving material selection, fabrication, and assembly.