Google and Microsoft Have Approached the Market Using Quite Different

question 11

Multiple Choice

Google and Microsoft have approached the market using quite different business models.Over time,they have engaged in multi-point competition.Which of the following best describes this competition today?

• A) They have very divergent corporate strategies.
• B) They are an example of co-opetition in action.
• C) They are largely competing in mobile device operating systems.
• D) They compete for market share in several different product categories.

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Definitions:

Correlate

To correlate is to establish a relationship or connection between two or more variables, indicating that when one variable changes, there is a predictable change in the other.

Customize Products

The process of modifying products to meet specific customer requirements or preferences, enhancing customer satisfaction and loyalty.

Customer Relationship Management

A strategy for managing an organization's interactions with potential and current customers, utilizing data analysis about customers' history with a company to improve business relationships.

Marketers

Professionals who are responsible for promoting and selling products or services, including market research and advertising strategies.