Business Managers Test Their Theories in the Marketplace

question 12

Multiple Choice

Business managers test their theories in the marketplace.An accurate set of assumptions will yield enhanced strategic decisions.When the Apple Newton product failed in 1993,what feedback did Apple (and its alert competitors) collect from the experience?

• A) It was too early for personal mobile products.
• B) The price and bulkiness were not right for the PDA market then.
• C) The color and styling of the device were not well liked.
• D) It was not possible to have a competitive advantage then.

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Definitions:

Gym Regularly

The practice of attending a gymnasium frequently to exercise or maintain physical fitness.

High Paying Job

A profession or occupation that offers a significantly higher salary compared to average positions.

Customers' Preference

The inclination or predisposition of consumers towards certain products, services, or brands over others.

Blocking

A method used in experimental design to minimize the effects of nuisance variables by grouping units with similar characteristics.