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A cost associated with renting would be:
Creative Executions
The manner in which advertising or marketing ideas are brought to life and presented to the audience.
Reach
The total number of unique individuals or entities exposed to a particular message or piece of content within a specific timeframe.
Standard of Measurement
A set of criteria or benchmarks used to assess the performance or quality of a product, service, or activity.
Metric
A standard measurement used to quantify and evaluate the effectiveness, performance, or success of an activity or process.
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