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-Refer to the above figure. Profits for this firm are
Overall Strategy
A comprehensive plan detailing how a business or organization will achieve its goals and objectives.
Strategic Business Unit Level
A division or unit within a larger organization that operates with its own mission, vision, and objectives, and focuses on specific market segments.
Strategic Direction
The guidance provided by an organization to define its strategy and make decisions about allocating its resources to pursue this strategy.
Value-Creating Opportunities
Situations or activities that enhance the benefit or advantage of a product or service for customers.
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